Why should you consider branded chocolates over other promotional gifts?
At Merchandise Branding, we are guilty of a sweet tooth. Who isn’t? We like nothing better than a delicious chocolate bar to give us our much needed afternoon sugar kick. However, not everyone always thinks of the cocoa bean and its fellow ingredients as something that could give your brand increased awareness and be used in your next marketing campaign.
Here are our top ten reasons dedicated to the power of chocolate and why you should consider branding it with your logo:
1. Promotional chocolates have a broad audience. There is no age barrier with chocolates, they are popular with all ages. In the UK we have a close affiliation with chocolate. The majority of people have strong childhood memories of a chocolate product.
2. It is a cost-effective promotional item, whilst still maintaining a perceived view that it is a high-value item. The cost of luxury chocolates is not expensive and presenting them is luxury wrapping adds sophistication.
3. Printed chocolates can be a sensibly sized branding option. They can come individually wrapped, in pouches, in a presentation box or customised tins. There are many options, but they are easy enough to put in a trade bag and given away at all types of events.
4. Promotional branded chocolates have some key product placement dates in the calendar that printed chocolates are valued. These are Valentine’s Day, Easter, Halloween and Christmas. These are perfect times to increase your brand awareness and maximise brand penetration in your market. For example how about having a printed advent chocolate calendar with your company’s artwork and messaging? It's memorable for your customers and they will use the product 24 times in December!
5. Flexibility with how to print your logo on the product. Your logo and message can be on the wrapper, the sweet tin, the bag or in some case you can have the logo on the chocolate itself!
6. There is a big choice of different shapes and sizes available for branded chocolates. That’s right just some of the examples range from the standard chocolate bar, foiled wrapped chocolate eggs, chocolate coins, chocolate medallions, football-shaped chocolate balls, chocolate speckled eggs, chocolate medals and many more! If you don’t want a standard chocolate design, then they can be custom made into any the shape you want.
7. Personalised chocolates can be strategically positioned in many different locations! They placed on a reception front desk, a meeting/conference room desk, an exhibition stand or at launch events.
8. Maintain your eco-credentials! There are environmentally friendly options of branded chocolates, for example, some come with recyclable wrappers and recyclable card.
9. You can eat this promotional product! Just think about some of the other promotional products, however, there are only a few that you can eat, unless you like nibbling the end of a pencil.
10. Chocolate improves people’s moods, so by branding your logo and message on a chocolate product is a great way to make your customers, potential customers and employees happy!
If you are interested to find out how you can take advantage of placing your brand on this promotional product, then we have a wide range of promotional branded chocolates at Merchandise Branding and you can view them here.
If you cannot find what you are looking for or would like to have a custom made branded chocolate then please feel free to email us at sales@merchandisebranding or call us on 0330 1139774 and we will be delighted to help.
