We are pleased to announce the official opening of a new wholly owned subsidiary in Tallinn, Estonia. This will serve as a central logistics and customs hub for the company’s operations in the European Union (EU), supporting its continued growth and commitment to providing seamless, compliant service to clients across the continent.
The new subsidiary will enable Merchandise Branding to manage all EU customs procedures internally, creating a more efficient and scalable fulfilment process for clients who distribute promotional products and branded merchandise throughout the European market. By establishing a physical presence within the EU customs zone, the company can now offer faster delivery, reduced shipping complexity, and full regulatory compliance for customers, particularly in light of evolving trade requirements following Brexit.
"Our expansion into Estonia is a pivotal moment for our efficiency in the European Marketplace," said Nicholas Lane, Director of Merchandise Branding. "As more of our clients scale internationally, we are committed to removing friction from the process of distributing branded merchandise across borders. Estonia offers the ideal mix of logistics infrastructure, technological advancement, and ease of doing business within the EU. This positions us to deliver more value and certainty to our customers."
The subsidiary will allow an easier process for customs documentation and clearance, VAT management and fulfilment across the EU. This will ensure that products not only meet brand standards but are also shipped efficiently and in full compliance with EU regulations.
Why Estonia?
Estonia was selected for its advanced digital infrastructure, progressive e-governance policies and strategic location as a gateway to Northern and Central Europe. The country’s efficient customs systems, transparent regulations, and investor-friendly business environment make it an ideal base of operations for merchandise and logistics management.
"We already have some of our suppliers based in Estonia, so we are fully aware of the country’s forward-thinking approach to logistics and technology," said Lane. "This subsidiary will allow us to optimise costs, reduce delivery lead times, and most importantly, provide a frictionless experience for our European customers."
Customer Benefits
Clients of Merchandise Branding will see immediate advantages from the new EU subsidiary, including:
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Faster, Duty-Free Shipping Across the EU
With customs now managed from within the EU, customers benefit from reduced shipping times and no additional customs duties or paperwork delays within member states.
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Improved Compliance and Transparency
The new company will oversee customs documentation and tax compliance, ensuring that all products meet EU regulatory standards.
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Expanded Warehousing and Fulfilment Capabilities
Local inventory and fulfilment options mean shorter delivery windows and increased flexibility in campaign execution across Europe.
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Post-Brexit Solutions for UK & EU Trade
For UK-based clients distributing across Europe, the Estonia office creates a frictionless bridge into EU markets.
A European Vision with Local Execution
This expansion reflects Merchandise Branding’s broader vision of combining its European reach with its already established expertise. The addition of an EU base further enhances the company’s ability to serve global enterprises with regionally compliant, locally responsive service.
"We’re more than just a merchandise supplier—we’re a brand experience partner," said Lane "This investment in Estonia empowers us to better deliver that promise to our clients across Europe."
About Merchandise Branding
Merchandise Branding is a trusted partner for branded merchandise, promotional products, and corporate gifting. With a reputation for creativity and reliability, the company helps businesses strengthen brand loyalty and drive engagement through customised physical brand experiences. From sourcing to fulfilment and global distribution, Merchandise Branding delivers end-to-end solutions that meet the demands of modern marketing and procurement teams.
